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FinTech Nigeria


1,500,000 $ 50%
Capital invested
$ 3,000,000 Capital required
23.00 % Equity offered
$ 10,000,000 Pre-money Valuation
Data on 30,000 companies Targeted Social Impact


Astra is the leading provider of private and public corporate data and analytics in Africa. It offers a solution to the problem faced by many businesses interested in doing business on the continent: company data is often non-existent, unreliable, outdated, expensive and time-consuming to acquire.

Astra monitors and collects corporate data from a combination of sources, including its in-house research analysts, a network of institutional partners across Africa and online data mining processes. The technology then applies advanced data science techniques to transform the data into actionable insights, helping Astra’s clients identify leads, research investment opportunities and monitor corporate developments.

Clients including investors, traders and corporates access the Astra platform via an online subscription. With a physical presence in Nigeria, Kenya, Ghana and Ethiopia, Astra plans to expand its scalable model into new markets where client demand and investor appetite is highest.


Astra Highlights:

  • Best-in-class team with industry experts
  • Operates in a sector with high barriers to entry (as evidenced by the long-held dominant positions of global data vendors Bloomberg, Thomson Reuters and S&P)
  • Blue chip B2B customers including Barclays, Allianz, Nestle, Pfizer, Standard Chartered and Coca Cola
  • Strong growth in paying subscribers and annual recurring revenue
  • USD-denominated revenue stream (no FX risk)
  • Robust exit potential to a trade buyer


Managing Director: Rory Whitehead

  • Background in emerging market analysis and consultancy with a focus on West Africa
  • Prior to Astra he worked with Oxford Business Group where led research teams in Nigeria, Ghana, Gabon, Senegal and Algeria
  • Consulted corporates and investors on trade and investment in the region
  • Bachelor and Master of Science from Reims Management School and Dublin City University respectively

Executive Director: George Cobern

  • Experienced editor and research manager focused on African and Middle Eastern growth markets
  • Prior to Astra, he worked with Oxford Business Group, Eurasia Group, the US Overseas Private Investment Corporation and IHS Global Insight
  • Bachelor and Master of Arts from the University of Michigan and Georgetown University respectively

Technology Director: James Adcock

  • Experienced technologist with a passion for the user experience and in-depth knowledge of business software
  • Wide range of experiences includes working for small start-ups to technical leadership at Sage
  • Computer Science degree from the University of Cape Town

Operations Director: Opus Ebute

  • Experienced technologist and entrepreneur now focused on implementing new business models in Sub-Saharan Africa
  • Former managing director of Lamudi Nigeria and previously a senior manager at Thomson Reuters and Philips Electronics, designing and delivering global enterprise programmes
  • Master of Business Administration from London Business School and Bachelor of Engineering from University of Nigeria

Investment Terms


Social Impact

This investment will contribute principally to UN SDG 9 (“Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation”).

Through lowering the cost of access to and increasing the quality of corporate data, Astra is driving transparency across all industries as well as facilitating comparability within sectors. This will enable a greater number of stakeholders to partner with African businesses.

This investment will enable Astra to hire an ESG specialist to boost ESG data collection, analytics and presentation efforts.

Our Take

In the due diligence room, you have access to a range of documents, including the business plan with the following sections: